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Enterprise Search Engine Optimization

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Maximize the ROI of Your Search Initiative
A recent study conducted by IDC revealed that Knowledge Workers spend an average of 9 hours per week searching for information, and that 3.5 hours of this time was waste due to inefficiency in the search platform. BA-Insight's Longitude technology optimizes the underlying search engine resulting in significant costs savings and increased productivity
The BA-Insight Approach
BA-Insight's Longitude is not a search engine! It is a search engine optimizer. There are four specfic information access challenges that Longitude addresses.

Integration
In a study called the "Hight Cost of Not Finding Information", IDC concluded that 50% of searches conducted by users went unanswered. Half of the time this was due to the fact that the search engine was not indexing the data. This study highlights one of the greatest challenges of information access. Users will never get a relevant search result if the data is not being indexed. For traditional search technologies, data in most systems is not indexed, because security in those systems cannot be mapped. BA-Insight's Longitude is the only technology in the market today that will honor the security in the connected system.

Relevance
Traditional search technologies fail to deliver relevant results to users. Based on a two or three keyword query a ranking algorithm can return the list of documents containing the keywords, but can do little more than that. BA-Insight's AptivRank technology automatically tunes the ranking algorithm so that it can surface relevant content within the organization.

Rich User Interaction
BA-Insight's Longitude provides an advanced interface that enables users to find information 10X faster than traditional search technologies. Longitude extracts the most relevant pages from a document, and presents them to the user fully hit highlighted. Once relevant information is found, the user can act directly on it from within the search result.

Advanced Metadata Management
BA-Insight's Longitude provides metadata management tools that enable the administrator to centrally administrate a controlled vocabulary without the management overhead typically associated with such tools.